We’re almost done with 2020, and if you start video marketing even today, you’re late to the party.
The expert digital marketers have been resorting to video marketing for years now, and they are doing so for some powerful reasons. If you want to get optimized content, you need to do the same.
Yeah, video marketing can be harder as it takes more effort than standard content marketing, but it also provides a hundred times more return, which is why most people put the extra effort behind these nowadays.
Today, we’ll look at how video marketing can change your business, and we’ll also look at how you can do video marketing with fewer efforts than usual. So, let’s get started!
How Video Marketing Can Change Your Business:
1. Improves Your SEO Ranking:
One of the first things most digital marketers are worried about is ranking their content on different search pages, especially on Google search pages. To make one of your pages rank on Google’s search engine, you need to optimize your content so that it’s easier for the search engine to find it.
Did you know that adding a video to your page will make it more likely to rank on Google’s search engine?
In fact, the chances of your page appearing on the first page of the search result increases by 53 times if you add a video to it. Now that YouTube is under Google, your page will rank even higher if your video comes from YouTube.
This is why you’ll see a lot of people opening YouTube channels and posting their videos on their web pages. No matter what your webpage is about, if you add a video that offers information or any sort of value, you’re more likely to rank higher.
2. Improves Conversion Rates:
Videos will improve the conversion rate of your business manyfold. In fact, it’s been seen that adding a video can increase the conversion rate up to 80% even! This is undoubtedly a very high number, and you don’t want to miss out on this.
Not only do videos increase click-through-rates, but they also increase sales. According to a study, it’s seen that adding a video will increase sales by 74%, which is huge. In fact, most successful businesses are leveraging video marketing to earn more now, so why would you be left out?
3. Adding Videos Increases Professionalism:
If you add videos to your website, it will look more professional than before. In fact, it’s been seen that adding videos to your website can make it more trustworthy, and that’s one of the key things that you want to achieve when you are operating a digital marketing business.
Unlike traditional brick and mortar stores, the customers don’t usually know who they’re interacting with when it comes to online businesses.
They don’t know whether the information provided to them is legitimate or not, and they usually remain very confused about whether to trust your business or not.
However, if you succeed in earning their trust, you’ll be able to improve the conversion rates of your business by many folds.
This is why it’s so important to make your business trustworthy, and video marketing can do exactly that.
If you add well-crafted videos to your website, it will appear more professional and trustworthy to your viewers.
4. Videos are What Lures in Mobile Users:
Previously, mobile users used to avoid videos as the mobiles didn’t support adequate internet bandwidth and displays for seeing the videos. However, things have changed, and most people access the internet with their mobiles.
While mobile has improved a lot, it’s still not a great medium for reading. It’s easier to read on the big screen of a computer. However, mobile users can watch videos comfortably, and in fact, 90% of the videos are watched from cellphones. You can leverage this to provide them the value you want to.
If you can send them the required message through these videos, you’ll be able to achieve what you desire.
5. You Can Engage More People Through Videos:
While blog posts are great for engaging people, it’s also true that people are slowly losing their will to read something too long.
Most people will skim through your blog posts, and they might miss the important parts, and there are a lot of people who won’t even click on your blog post in the first place.
This is where video marketing comes in. While people don’t like to read blog posts, they sure love watching videos as long as they are interesting.
If you can come up with engaging videos, you’ll be able to reach more people, and thus, you’ll be able to send your message to a larger portion of the traffic.
How to Create Videos Without many efforts?
Although video marketing can increase your conversion rates by manyfold, it’s also tougher to create videos than blog posts.
However, there are ways in which you can create videos easily without much effort and investment, and as these require less effort, time, and money, the return will be much higher!
The best way of creating videos without much effort is if you create them with video creation tools like Toonly or Doodly.
Toonly and Doodly are mainly animation creators. This software is affordable, and they come with easy-to-use interfaces that anyone can control. Even if you don’t have any prior experience using any other video editing tool, you can still use them with ease.
Toonly is an animation creator that will allow you to create seamless animations. You can create colorful animations, and the creator’s deck is loaded with thousands of resources that you can use. If you buy the pass for their special club, you’ll get access to more resources, and you’ll also get newer resources every day.
You can add any soundtrack either from their deck or by exporting them. There’s also a feature that allows you to record your voice in real-time, allowing you to create informational videos with ease. Toonly is a great tool if you want to create colorful and engaging informational videos without much effort. The rendering times are very decent, and the subscription cost is affordable as well.
Then again, there’s Doodly. Unlike Toonly that creates seamless animations, Doodly creates whiteboard videos. Although this was solely a whiteboard animation creator in the beginning, now you can change the backgrounds to blackboard or jade, allowing the users to make their videos more versatile.
Doodly is a great option if you want to create engaging and minimalistic videos. A new feature from Doodly allows you to customize the provided resources so that you can use only what’s necessary.
Then again, you can import logos and banners to both of these creators, allowing you to promote your business.
Video marketing is the future, and if you don’t start adding videos to your website today, you’ll only lag behind.
More and more digital marketers are leveraging video marketing every day, and you don’t want to fall behind.
So, we highly recommend you start video marketing today, and you, too, will be able to change your business.