How to Animate Your Logo? As a business, you want to have a brand logo that represents your business. Most businesses and brands have a logo symbolizing what they stand for. The professional looking logo is a game changer when it comes to attracting clients.
An animated logo can elevate the standard of your presentations and videos and come as appealing to your audience. So it is definitely a good idea to have an animated logo.
Don’t know how to animate? In this article we will be explaining how you will animate your logo and how you are going to use it to your advantage. So without further ado, let’s get right into it!
Purpose of an Animated Logo
The purpose of an animated logo is to add a dynamic range to your logo with audio, video and graphic details. You can use an animated logo in the following case:
Intro or Outro for YouTube videos: If you create content on YouTube, having an animated logo is a great idea to improve the quality of your videos.
The fact that you have a custom intro and outro with your logo in animated form, means that a lot of effort was put into that video. This attracts viewers and helps you build a bigger audience.
Social Media Promos and Adverts:Have you ever noticed, most adverts on social media platforms have the brand’s logo in animated format to attract customers? Well you can use that too for your business.
Website: If your business has a website, replace the regular, bland, 2D logo with an animated logo to make it look more professional. Anyone visiting your website will appreciate the effort put into animating the logo. This will also help build more traffic.
Business Presentations and Pitch videos: Whether you work in a company or have your own business, you will have to prepare lots of presentations to get your ideas out there. What better way to get your audience hooked than adding an animated logo in that presentation?
How to Animate Your Logo
Now that you know why you need an animated logo, let’s see how you are going to animate it and use it to your advantage.
Design and Animate It Yourself
This one is applicable if you know how to do graphics design and animation. However, if you don’t know graphic design and animation, you can learn it online for free. There are many YouTube tutorials that cover these topics and help you design and animate your logo.
Before you animate anything, design your logo at first. You can use Photoshop, Illustrator or any other software to design the logo. This can be slightly tricky if you have no experience working with those applications. But with a little practice, you will get good at it and can design your own logos.
After you are done designing, it is time to animate it. There are many animation software available. You can choose one and use it to animate your logos. Some popular Animation Software is:
- Adobe After Effects
- Adobe Spark
The most popular animation software (also the most powerful one) is Adobe After Effects. To use this software and run it smoothly, you might need a powerful enough computer.
Again, if you don’t have experience with these software, it will be a little hard for you to animate with it. But you can still try and learn, and animate your logo yourself using these resources.
Hire a Designer
If you think designing and animating it yourself is too complicated, why not hire a professional? There are many professional designers and animators out there are ready to design your logo and do all the work for you.
All you have to do is type in the search bar “logo animation” and you will find loads of gigs by designers who are willing to animate your logo or any other content.
Make sure you specify your budget in the filters, so you are not overspending on the animation. The results will show you the designers available for work within your budget.
Next, you select your designer and hire them. Each designer has a different schedule, method of working and rate. Check the reviews and his portfolio to ensure quality service from this designer.
Then all you have to do is properly explain what kind of logo you are expecting and what kind of animation you want on it. Make sure you get the word out properly for the best results. Then just wait for your animated logo to be delivered to you.
Use Web Tools
There is an online platform called Placeit that has a wide variety of templates to help you design web pages, landing pages, dashboards, logos, animation etc. This is very easy and is available to anyone regardless of their design/animation skills.
All you have to do is design a logo, and upload that image in the upload box of Placeit. Then you can customize it from their website by adding music, more images, videos, changing colours, changing shape and adding animation and transitions.
Click preview to see how it looks, and then download that video. Voila! Your logo animation is complete.
So there you have it. Hopefully you now know how you are going to animate your logo to elevate the standards of your business.
Which route will you choose? Will you animate it yourself? Or will you hire a designer to do it for you? Either way, make sure the logo and its animation are able to properly represent what you stand for. We hope you enjoyed reading this article. Animate your brand logo and use it to your advantage today!